Pady Power is the largest provider of fixed odds sports betting in Ireland and really emerged as a major player in the Irish Market thanks to Ladbrokes who bought out heir shops and not long after they opened in competition in the same locations. Paddy Power has continued this innovative business approach and has developed a strong reputation as The Punter Friendly Bookmaker and has become renowned for its unique Money Back Specials.

Site Design and Performance
Paddy Power Irish BookmakerThe Paddy Power is full of information and all the betting markets that you would expect from a leading online betting operator. As PaddyPower were one of the very first to enter the online gaming business they have a very quick and easy to use site. If anything the Paddy Power home page is a little fussy however if its information your after then they deliver very well. Once you get to the betting pages these are laid out very well and you will be able to get to your chosen market very quickly.

Sign-up Process:
Opening your account with PaddyPower couldn't be easier. You'll need to type in a few personal details, choose your username and password, make your deposit and start betting. There are a few mobile phone betting services that you can use including GSM WAP, GPRS WAP and i-mode and if you are logged into your account and have placed a minimum bet then you even get to watch almost any live horse race. PaddyPower continue to maintain the reputation as one of the fastest bookies at paying out!

Markets:
PaddyPowers markets are so extensive that you can practically bet on just about anything you could ever think of. While they offer one of the largest Sports Betting portfolios, they are equally famous for novelty bets, offering by far the broadest range of special bets, from celebrities to politics. PaddyPower provides all of the sports you regularly find on the majority of other reputable Online Bookies.

Odds and offer
PaddyPower.com offers wide betting markets, & is especially good for novelty bets. You can bet on just about any major national or international sports fixture and up to 100 novelty markets as well. For example today you can bet on: Top UK Temp to reach over 38.5�c in 2007, What flavour will Coke introduce next to the UK?, plus various TV specials (like Big Brother, American Idol, etc). Who will be the next The Late Late Show host?. Football, Golf, Snooker, GAA Hurling, Boxing, Tennis, Rugby League, Cricket, Basketball, GAA Football Moter Racing, American Football ... With an exciting new year of sport kicking off, Paddy Power is one of only a handful of bookies with an extensive range of markets and great odds! Betting analysis performed by BookieLabrat.com across all 205 bookmakers tested indicates that Paddy Power offers consistently good fixed price odds (within the top 10% of bookmakers).

Bonus and promotions
Renowned as the "Home of the Money Back Special Bet", Paddy Power usually has excellent daily specials across a number of markets. They change daily with 3-5 on site at all times during the main UK/Euro football season. Joining Bonus: New account holders at Paddy power can get �30 worth of free bets to place. (Place a £30 single bet and they will credit you 3 x £10 Free bets) Unfortunately Moneybookers & Neteller users can't claim the join bonus.

Systems and Security:
PaddyPower realise the importance of online security for their customers and have invested in some heavy duty systems to ensure that all details submitted are as safe as houses. They use a top level 128-bit SSL Encryption system and secure Firewall throughout the site.

Bookie Details:
Funding Options: Visa - Mastercard - Laser - Switch - Maestro - Delta - Visa Electron - Solo - Bank Transfer - Cheque - Post Billpay - Western Union - Moneybookers - Neteller
Phone UK: 08000 565 275
Phone USA & Canada: +353 1 4040 120
Customer Service e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Address: Power Leisure Ltd., Airton House, Airton Road, Tallaght, Dublin 24, Ireland

Customer Service:
PaddyPower prides itself on its customer service. The support teams are easy to contact either by email or phone and are always pretty quick to reply to emails. One thing that we've noticed and found very impressive is that they actually seem to genuinely value their customers and go out of their way to be helpful.

www.paddypower.com